alley-oop Privacy Policy

Last updated: January 13, 2020

At alley-oop, we respect the privacy rights of you and your children.  This Privacy Policy explains the types of information we collect through the Web sites, services and applications on which this Privacy Policy is posted (each, a “Site” and collectively, the “Sites”)), how we will use, disclose and protect your information once it is collected, and how you can opt out of some of our uses and disclosures of your information. By accessing our Site, registering for our services and participating in the activities, you agree to the terms of this Privacy Policy.

Information You Provide.

“Personal Information” is information that can be used to identify an individual or allow someone to contact an individual. We may collect Personal Information such as:

  • full name
  • postal or physical address
  • email address
  • telephone number
  • photographs, videos or audio recordings
  • credit card and other payment information

Personal Information may also include information, such as names and email addresses, that we collect from you about other people such as your child(ren) when you share that information or content on our Site.

Information We Collect From Children Under 13.

The Site is filled with activities for parents and children to participate in together.  As such, we may collect information, including Personal Information, from users under the age of 13.  Prior to collecting any Personal Information from children under age 13, we shall obtain their parent or legal guardian’s consent. We may request that consent in any way the law allows. Parents/guardians have the option to consent to the collection and use of their children’s information without consenting to the disclosure of that information to third parties, except to the extent that disclosure of such information is a necessary part of the activity for which parental consent is given. Notice of the information collection, use and disclosure practices associated with a particular online activity will be provided to the parent/guardian when we ask for consent.

Information We Collect Automatically.

When you or your child visit a Site, our servers automatically record information sent from your browser (“Log Data”).  Log Data may include information such as your computer’s Internet Protocol (“IP”) address, pages of the Site that you visit, the time spent on those pages and access times and dates. We use this information to monitor, analyze use of and administer the Site and to better tailor it to your needs.

To collect this information, we use technological tools including:

  • Cookies: Cookies are small data files sent by a Web site or application and saved on a user’s computer or device at the request of that site or app. A browser cookie stores information about the user’s Web browser, so we can recognize that browser when a user comes back to that site or app. Cookies can help us save a user’s preferences and can also be used to help with age-screening tools. Most browsers can be set to detect or reject browser cookies, but refusing cookies may, in some cases, make it difficult to use a Site. More information about the use of browser cookies, including how to manage or delete them, is available in the tools, help or similar section of Web browsers and at allaboutcookies.orgWhere permitted by law, by allowing their children to use our Sites, you agree to the placement of cookies on their child’s computer or device.
  • Local shared object: Local shared objects, such as “Flash cookies,” may be stored on a computer or device through a media player or other software installed on that computer or device. Local shared objects operate a lot like cookies, but cannot be managed in the same way. Flash cookies are often used in activities like games, to store scores or other progress. Depending on how local shared objects are enabled on a computer or device, they can be managed using software settings. Information about managing Flash cookies is available at As with browser cookies, some features of our Sites will not work as well if Flash cookies are turned off. Where permitted by law, by allowing their children to use our Sites, you agree to the placement of local shared objects on their child’s computer or device.
  • Pixel tags: A pixel tag (also known as a “clear GIF” or “web beacon”) is a tiny image that can be placed on a Web page or in emails to users, to tell us when a user has displayed that page or opened those emails.

By using a Site, you agree to our use of these tracking technologies.

Third-Party Advertising and Website Tracking.

Our Sites do not serve any targeted advertising.   Nonetheless, when you use the Internet, unaffiliated parties such as ad networks, web analytics companies and social networking platforms may collect information about your online activities over time and across our and other websites.  For more information about third-party advertisers and how to prevent them from using your information, visit the NAI’s consumer website at or  

How We May Use Your Information.

We do not sell or rent Personal Information. 

We do use and disclose Personal Information for the following purposes:

  • authenticating you as a user and enabling you to use a Site
  • processing and fulfilling transactions
  • maintaining and administering each Site and your account with us
  • responding to your requests
  • analyzing the Site, making overall Site improvements and developing new features
    • in particular, we currently use Google Analytics to assist us in collecting and understanding Log Data.  We also use Flurry Analytics to for analytic information in our applications.
  • sending you marketing and other communications, including information about products, services, and events, of ours and of others, that we think might interest you
  • protecting our rights and property and the rights, property, and safety of others
  • investigating suspected fraud or other unlawful activity
  • personalizing or customizing our Site to your interests and history with us (for example, remembering favorites activities and suggesting new ones)
  • other purposes disclosed when Personal Information is submitted to us
  • where otherwise permitted or required by applicable law.

How You Can Access and Modify Your Information.

You contact us using the email or postal address at the bottom of this Privacy Policy to exercise your rights under applicable law to access, review, correct, obtain a copy, port, delete, or block or withdraw consent to the processing of certain Personal Information (without affecting the lawfulness of processing based on consent before its withdrawal). We may ask you to verify your identity before we provide you with your information or make changes to it. We reserve the right to keep certain Personal Information necessary for record-keeping to the extent permitted and/or required by law, including any statutory retention requirements.

If you are a parent and you or your child have provided us with Personal Information about that child, you may:

  • revoke any consent you may have provided for that child
  • review or revise that Personal Information
  • ask us to delete the child’s Personal Information
  • ask us not to collect Personal Information from the child in the future
  • exercise any other rights detailed above to that child’s Personal Information

by contacting us at

Retaining Your Personal Information. 

We retain your Personal Information when we have an ongoing legitimate business purposes to do so, including for as long as your account is active, and/or as long as is reasonably necessary to provide you with our services. We also retain your Personal Information as reasonably necessary to comply with our legal obligations, resolve disputes and enforce our agreements. We may also retain cached or archived copies of your Personal Information for a reasonable period of time.

If you would like us to delete your Personal Information from our system prior to termination of your account, please send a written request to and we will delete your records within 10 business days of receipt of your written request.

Securing Your Personal Information.

While we have policies and procedures in place and take reasonable measures to protect the confidentiality, security and integrity of Personal Information collected on our Sites, we cannot guarantee that information will be absolutely safe from intrusion during transmission, while stored on our systems, or when otherwise in our care. Despite our efforts, please be aware that no security measure is ever perfect or impenetrable. As such, except as expressly required by applicable statute or regulation, we will have no liability for disclosure of your Personal Information due to errors or unauthorized acts of third parties during or after transmission.

When you create an account on a Site, you are responsible for maintaining the strict confidentiality of your account password, and for any activity that occurs under your account credentials, whether or not authorized by you. Please notify us of any unauthorized use of your account or any other breach of security.

Links to Third Party. 

Our Site may contain links that lead to websites belonging to third parties, including social networks. These other websites are governed by their own privacy policies or information collection practices, which may be substantially different from ours. We encourage visitors to other websites to review the privacy policies and information collection practices of those websites.  A link to a third party website is not an endorsement, authorization or representation of our affiliation with that third party.

A Note for California Residents

California Civil Code Section 1798.83 permits Site visitors who are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to us at:

We do not share your Personal Information with third parties for marketing purposes as contemplated by California Civil Code Section 1798.83.

Changes to this Privacy Policy

We encourage you to review this Privacy Policy frequently to make sure that you understand our information collection, use and disclosure practices. We may change the provisions of this Privacy Policy at any time and will indicate when changes have been made by revising the date at the top of this Privacy Policy. Your use of the Sites, or any portion thereof, following the posting of such changes shall constitute your consent to such changes. If we make material changes to this Privacy Policy, we will provide you with additional notice of such changes by sending you an email at the last email address that you provided us, by prominently posting notice of the changes on the applicable website(s) or by other means permitted by law. If you do not agree with the changes we make to this Privacy Policy, please stop using the Sites.

Contact Information.

For additional information regarding our privacy practices, please contact us at

We can also be contacted via postal mail to:

alley-oop, LLC
15243 La Cruz Drive, #1260
Pacific Palisades, CA 90272